Fractional ECD,
Brand & Design Strategist

       Creative leader with over 20 years of experience helping brands grow by going deeper, not broader. I bring a rare blend of business instinct, creative rigor, and human insight, shaped by a life that hasn’t followed a straight line, from running a family business to building identity and design systems as well as campaign platforms for global icons like Dell and Cirque du Soleil. I’ve lived the push and pull of agency life and client-side decision-making and know how to bridge the two. Whether I’m guiding a founder-led brand through transformation or leading a team of creatives, my work is grounded in clarity, meaning, and the courage to be specific. I’m also the co-founder of a strategy-first studio and an educator commited to shaping thoughtful, fearless creatives.

Strategyy Without Soul Is Just Math
Depth Beats Scale
Clarity Is a Creative Act
Creativity Carries Responsibility
Specificity Makes Brands Real
Form Follows Meaning
The Brand Is the Experience
Progress Over Perfection
Collaboration Is a Creative Multiplier
Lead With Humanity

Past & Present
Clients

Cirque du Soleil
Galerie Antoine Ertaskiran
McCord Museum
Montreal Museum of Fine Arts
OFFF Festival
Sensation Mode

Baxter of California
Gel Moment

McGill University

BT Supply Co.
Crooks & Castles
Denim Society
Joe Fresh
Kiki de Montparnasse
MLG House of Brands
New Balance
One Bone
Psycho Bunny
Robert Barakett
SportChek
Tefron
Terramar
Thorlos
Vision Street Wear

Work
Experiences