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Brand identity and visual communication
Partnering with the ambitious, the dreamers, founders and visionaries to deliver simple, bold and effective design for Brands who can’t afford to go unnoticed.





Approach

Back to basics
Simplify the complex
Focus on methodology and process
Pursue artistic excellence

Areas of business
Brand development
Brand re-positioning
Brand refresh

Getting started
Discovery
Research
Strategy

Design
Foundational identity
Who we are (mission)
What we do (vision)
Why we matter (purpose)

Behavioural identity
How we think (approach)
How we feel (values)
How we act (personality)

Naming identity
Identification

Classification
Nomenclature


Verbal identity
What we say (messaging)
How we say it (tone)

Visual identity
What we see (brand elements)

Experiential identity
How we look (physical and experience design)
How we sound (sonic)
How we move (motion)

Deliverables
A complete brand toolbox (toolkit)
An instruction manual (guidelines and usage)
Direction for onboarding (brand training)
Assistance on executing (implementation)

Result
Clear, meaningful and intentional strategy grounded in truth
A simple, de-cluttered message beautifully delivered
Efficient and easy to execute deliverables
Commercial success



Support

Resources
Business analysts
Understands how your business works
Researchers
Gets us everything we need to know
Strategists
Unearths key insights for us to leverage
Creatives
Develops impactful brand expression
Producers
Organizes and executes deliverables





Let’s work together.

Big or small, local or halfway around the world, size and location doesn’t matter. If you have something to say but don’t know how or where to start, we can help.

Get in touch





Johnny Macri
5506-D 1re Avenue,
Montréal (Qc) H1Y 3A1
+1 438-838-1672
johnnymacri@gmail.com

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