Back to basics
Simplify the complex.
Focus on methodology and process.
Pursue artistic excellence.

Areas of business
Brand development
Brand re-positioning
Brand refresh

Getting started
Discovery
Research
Strategy

Design
Foundational identity
Who you are (mission)
What you do (vision)
Why you matter (purpose)

Behavioural identity
How you think (approach)
How you feel (values)
How you act (personality)

Naming identity
Identification

Verbal identity
What you say (messaging)
How you say it (tone)

Visual identity
What you see (brand design)

Experiential identity
How you look (packaging, environmental and experience design)
How you sound (sonic design)
How you move (motion design)

Deliverables
A complete brand toolbox (toolkit).
An instruction manual (guidelines and usage).
Direction for onboarding (brand training).
Assistance on executing (implementation).

Result
Clear, meaningful and intentional strategy grounded in truth.
Growth-focused creativity fueled through alignment.
A simple, de-cluttered message purposefully delivered.
Efficient and easy to execute deliverables.
Commercial success.

Big or small, local or halfway around the world, size and location doesn’t matter. If you have something to say but don’t know how or where to start, we can help.

Get in touch

Brands BASE1, Baxter of California, BT Supply Co., Burdge Cooper, Centre Rockland, Cirque du Soleil, Co., Crooks & Castles, Dell, Galerie Antoine Ertaskiran, GelMoment, Goose Island Beer Co., Joe Fresh, Kiki de Montparnasse, Mattel, Mega Brands, McCord Museum, McGill University, MLG House of Brands, Montréal Museum of Fine Arts, New Balance, nformal, Northstone, OFFFQc Festival, Psycho Bunny, RedBull, Rona, Santoro, SAQ, Sensation Mode, SportChek, Tefron, Terramar, Thorlos.

All Capabilities Strategy: research and insights, brand architecture, brand platforms, naming and nomenclature systems. Offline and online design: visual identity, verbal identity, typogaphy, image language, guidelines. Communication: art direction, brand story, advertising, campaign concepts, photography, video, editorial design. Experience: retail, environments, exhibitions, packaging design, service design, application design.

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